Not to be confused with "copyright" (which protects intellectual property against unauthorised copying), copywriting, or copy writing, is the art of writing powerful, persuasive text (copy) for webpages, advertisements and other promotional materials.

Writing good copy is a skilled and time consuming business, which requires knowledge of the psychological effect that words have on our imaginations. Knowing not just what to say but how to actually say it can make all the difference when trying to persuade users to take a desired call to action.

Moreover, webpage copywriters have the added challenge of optimising their copy to the satisfaction of search engines like Google, if a webpage is to rank well in search listings.

I have experience in writing web copy that both enhances website potential while satisfying Search Engine Optimisation (SEO) best practices.